PRESS RELEASES | Sep 21, 2015

007 Fragrances: announces the launch of SEVEN

SEVEN draws inspiration from powerful elements within the world of 007 that continually captivate Bond fans. SEVEN is the new premium addition to the 007 Fragrances range. A fragrance with carefully selected ingredients and a bold, sleek appearance.
The launch of SEVEN also welcomes the addition of SEVEN Intense; an Eau de Parfum which offers the same scent of SEVEN, with an even deeper and more powerful appeal. SEVEN Intense maintains an enduring and long-lasting presence.
 
The fragrance
The top notes of this scent have a striking citrus quality, led by sweet Tangerine and followed by sharp Bergamot and crisp Apple.  The heart of the fragrance rapidly unfolds with a domination of spices; Cinnamon, Saffron and White Pepper to ignite the senses.  Smooth Amber, Vanilla and Musk combine with Caramel at the base of this fragrance. These ingredients are enriched by Leather, dark Mahogany, Cedarwood and Sandalwood.

The bottle
Presented in black, the flacon’s sharp-edged profile offers an additional diagonal contour to create the shape of the number seven, giving the bottle a multifaceted dimension akin to the juice inside. 

The campaign
The TV-campaign was shot by renowned photographer Greg Williams. A bullet strikes the SEVEN bottle and though the shot is invisible to the human eye, it causes a thousand shards of glass to fly apart so that the liquid fragrance inside it disperses. As the shards of the flacon fly through the air, the speed and velocity is beautiful, and unpredictable.  The finale draws the flying fragments of the bottle back together.
 Greg Williams, 007 Fragrances campaign director comments:  “We wanted to evoke a sense of the excitement and intensity synonymous with 007 title sequences. We used a Phantom camera which shoots 2,500 frames a second, so the moment when the bullet strikes the bottle is incredibly evocative.” 
 
The line up
007 SEVEN EDT 30ML
007 SEVEN EDT 50ML
 
007 SEVEN INTENSE EDP 50ML
007 SEVEN INTENSE EDP 75ML
007 SEVEN INTENSE EDP 125ML
 
007 SEVEN AFTER SHAVE LOTION 50ML
007 SEVEN SHOWER GEL 150ML
007 SEVEN DEODORANT AEROSOL 150ML
007 SEVEN DEODORANT STICK 75ML
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