Being a Group that operates in many different countries, the FF Group embraces culture and arts as global means of communication that unite civilizations. Thus, culture has been a significant feature of the social contribution of the FF Group: the cooperation with organizations which promote culture and art is consid¬ered as of really high importance in order to preserve each region’s cultural heritage and also to support the artists’ efforts.
In 2017, Folli Follie supported CREAID’s project, “Designer Jewelry”. Marina Vernicos, the president of the organization, invited 110 jewelry designers from Greece and abroad, to design their own unique creations, which were auctioned online from 1st to 9th of April 2017. The proceeds from this auction were donated to the Athens General Children’s Hospital for the creation of an indoor space for games and activities. Folli Fol¬lie participated with a unique piece of fine jewelry, “Aesthesis” earrings.
In 2014 and 2015, the Group sponsored the performances of Theatroparea ‘08, which is a non-profit organization and part of the proceeds were donated to charities.
Along the Sports axis, FF Group rewards every effort that promotes sport and makes us nationally proud. The Group is the official supplier of the athletic apparel for the Greek National Basketball Teams (Men and Women). In addition to that, the Group supported the football team Legends 2004 (who won Euro 2004) in all charities actions.
Another Corporate Responsibility initiative of the FF Group, and one that the company takes great pride in, is the Folli Follie sponsoring the Greek Delegation of the X Special Olympics World Winter Games in Peyong Chang, Korea in 2013.
Folli Follie participated with the new Spring / Summer 2017 jewelry collections in the glamorous fashion show of Oscar de la Renta organized by the Hellenic Women’s Sports Association “Kallipateira” for good cause. The event was successful, and the proceeds were given for the preparation of the National Synchronized Swimming Group, in view of the World Championship in Budapest (June 2017).
During the same year, Folli Follie was the major sponsor of the National Men’s and Women’s Beach Volley Championship, Spetses Golden Cup, that took place in Spetses. Folli Follie also sponsored in 2012, 2013 and 2017 the “Spetses Classic Yacht Race”, which featured some of the most renowned classic yachts in Greece using as a back¬drop Spetses, the beautiful island where Folli Follie “Crazy for Greece” campaign was shot. Additionally, Folli Follie in 2013 was a proud supporter of Spetses Mini Marathon showcasing how sportsmanship and athletic lifestyle can be ideally combined with striking style.
Links of London proudly supported the first ladies running competition which took place in Greece, the “Ladies Run” for six con¬secutive years (2012-2017). Hundreds of women, who are passionate for running, were gathered in Laimos, Vouliagmeni, participated in the race and each one of them was awarded with the exclusively designed and limited edition Ladies Run bracelet.
In 2016, Links of London was the Silver Sponsor of the 11th Aegean Airlines Pro – Am, which took place at Costa Navarino (from June 22nd to June 25th 2016).