Being a Group that operates in many different countries, the FF Group embraces culture and arts as global means of communication that unite civilizations. Thus, culture has been a major feature of the social contribution of the FF Group: the cooperation with organizations which promote culture and arts is considered as of really high importance in order to preserve each region’s cultural heritage and also to support the artists’ efforts. The FF Group is a member and support actively Benaki Museum in Athens.
In the past, the FF Group has sponsored several cultural events in Greece and abroad, events such as the first Kabuki Theater in Megaron-the Athens Concert Hall, Stefanos Korkolis’ concert in Herodeion and Dionysis Savopoulos’ concert in Benaki Museum in Athens. Our philosophy regarding arts and culture is transferred globally: in October 2005, Folli Follie was honoured to support the Hong Kong closing concert of the Greek performer Nana Moushouri, who is a UNESCO Good Will Ambassador. Moreover, in May 2007, during Mrs Dora Bakoyannis’, Minister of External Affairs visit in China, Folli Follie sponsored the renowned Greek singer, Alkistis Protopsalti’s concert, in the Forbidden City of Beijing.
Folli Follie also sponsored the “Sensitivity Questioned” exhibition that was hosted at Ileana Tounta Gallery, in Athens in 2010. The exhibition was dedicated to femininity through the eyes of a male, with the participation of famous Greek and international artists.
In March 2013, the FF Group sponsored the 7th Panorama of Contemporary Greek Cinema, organized in Paris by the Greek Cultural Centre.
In 2014 and 2015, the Group sponsored the performances of Theatroparea ‘08, which is a non-profit organization and part of the proceeds were donated to charities.
Along the Sports axis, Folli Follie honoured the Vouliagmeni female polo team – European Champion 2010 – by dedicating and naming a sports watch collection “Water Champ”. Folli Follie, as a company which always promotes its Hellenic heritage and roots wanted to express its gratitude to the “golden girls” of the female polo team. The “Water Champ” collection is one of the company’s most symbolic watch collections and enjoys a great success.
In August 2012, Folli Follie sponsored the sailing race “Aegean Regatta 2012”. The race took place in Greece for the 11th consecutive year, starting from the island of Mytilene in the North Aegean sea and reaching its final destination, the island of Syros in the Cyclades. Folli Follie shares with the “Aegean Regatta” Tournament the same respect and admiration towards Greece and also the strong will to promote the country’s beauty abroad. For this reason, Folli Follie offered to the participants a 2 days free docking in the Tourist Port (“Marina”) of Mytilene, the port from where the yachting boats started their race and awarded the winners with the Folli Follie “Regatta” collection watches.
In 2012, the FF Group through Converse and in collaboration with the municipality of Piraeus, took over the repair of an abandoned basketball court, in a neglected neighborhood, rejuvenated it by painting it with vivid colors and offered it back to the local community. This activation provided the neighborhood’s young inhabitants with a new and pleasant place of entertainment and sports.
In 2012 and 2013, Folli Follie honouring its Greek Heritage and aiming to stand by any initiative that promotes the modern face of Greece, sponsored the “Spetses Classic Yacht Race”, which featured some of the most renowned classic yachts in Greece using as a backdrop the beautiful island of Spetses in Greece.
Additionally, Folli Follie in 2013 was a proud supporter of Spetses Mini Marathon in Spetses, Greece, showcasing how sportsmanship and athletic lifestyle can be ideally combined with striking style.
Another Corporate Responsibility initiative of the FF Group, and one that the company takes great pride in, is the Folli Follie sponsoring the Greek Delegation of the X Special Olympics World Winter Games in Peyong Chang, Korea in 2013.
Links of London, the Creators of the Official Jewellery Collection of London 2012 Olympic Games, proudly supported the first ladies running competition which took place in Greece, the “Ladies Run” for three consecutive years (2012-2014). Hundreds of women, who are passionate for running, were gathered in Laimos, Vouliagmeni, participated in the race and each one of them was awarded with the exclusively designed and limited edition Ladies Run bracelet.
In 2017 FF Group sponsored the Legends 2004 vs Inter Forever charity football match, under its brands Folli Follie and Factory Outlet. The match took place on Wednesday, June 7, 2017, at the Pancretan Stadium of Heraklion, Crete. The European Champions of 2004 welcomed Inter Milan's superstars in a football night filled with memories and pride, in order to support the charity work of "Orama Elpidas".
Folli Follie was the major sponsor of the National Men’s and Women’s Beach Volley Championship that took place in Spetses from the 16th to the 18th of June 2017. Indicatively, the brand undertook the construction of the court, as well as the cost of the medals for the winners and participants.
Since 2017, FF Group, along with GEPAWORLD, is the official apparel sponsor of Greece national basketball team. The new outfits for the National Men’s and Women’s Basketball Teams were officially revealed, here, at the headquarters of FF Group, on June 19th 2017, in the presence of National Team players Gannis Bourousis, Kostas Papanikolaou, Giannis and Thanasis Antetokounmpo.