The FF Group continues to grow dynamically and brings KENDALL + KYLIE stores to Europe. The agreement signed between the FF Group and ICB (International Celebrity Brands) provides that the Group will open stores in Greece, Cyprus, Bulgaria and Romania in the form of Retail Distributor (Master Franchising). The first KENDALL + KYLIE store in Europe was opened by the FF Group and specifically in Sofia in May 2021 at the Ring Mall, while in September the second store of the same name in Glyfada, Attica, is expected to open its doors.

The lifestyle brand KENDALL + KYLIE was created by world-renowned influencers and style icons, Kendall and Kylie Jenner in 2012. With a uniquely strong presence in the digital environment (over 400 million followers in total on their Instagram accounts), Kendall and Kylie Jenner are undoubtedly two extremely popular creators of their generation. The KENDALL + KYLIE collections include a complete line of clothing (athleisure, denim, coats, t-shirts, pants, shorts, skirts, dresses and knitwear), accessories (shoes, bags and sunglasses), swimwear, beachwear, underwear and homewear. Both K + K White Collection collections, aimed at young people, as well as the most modern Black Label Collection series will be available in the two new stores. All KENDALL + KYLIE creations reflect the modern style of today's fashion through unique options, characterized by confidence and modern style.