The FF Group has a very dynamic fashion business unit that places it among the most important businesses in the fashion scene in Greece and South Eastern Europe.

At the same time, the FF Group plays an active and key role in the broader field of wholesale and retail industry, serving as the exclusive distributor of highly acknowledged and globally aspiring fashion brands of apparel, footwear and accessories in the markets of Greece, Cyprus, Romania and Bulgaria.

Placing emphasis in the fashion element, the FF Group handles each brand as a distinct entity, ensuring that each brand’s DNA and philosophy is brought forward. From buying procedures, to retail and wholesale operations, from consumer care, to marketing and communications, the FF Group employs an unparalleled team of experts that work closely to secure the successful placement of each fashion brand to the markets in which it is distributed.

With a corporate history full of success stories for many brands, the FF Group is acknowledged to be an ideal partner in Greece and other European markets for many globally acclaimed fashion houses, trendy brands, sportswear companies that may address many different audiences.

With insightful strategic thinking, deep knowledge and understanding of the specificities of each market the FF Group team is bound to work restlessly to ensure the successful course of each brand in its portfolio in the market in which it is distributed. Whether for a wholesale account only, or for a more complex case that involves retail operations and a complete marketing and communication plan, the FF Group is placed among the most hi-profile distributors in the European fashion scene. Namely, the FF Group operations in the wholesale/ retail sector expand from the sportswear section, as it distributes exclusively the brand Nike in Romania and Bulgaria, and the whole range of Converse products in the markets of Greece, Cyprus, Romania and Bulgaria, to globally acclaimed fashion brands as Juicy Couture, Ermenegildo Zegna, UGG Australia, Guess, Ted Baker, Franklin & Marshall, Calvin Klein Jeans, Converse, Scotch & Soda, G-Star Raw and many other. 

In 2009, the FF Group initiated the development of mono-brand Juicy Couture boutiques in Greece. Four exclusive boutiques operate in Kifisia, Glyfada, Thessaloniki and Mykonos, whereas in April 2011 the FF Group opened the first Juicy Couture boutique outside Greece, in Sofia, Bulgaria.

Moreover, signing an agreement with Ermenegildo Zegna for the company’s retail network expansion in Greece has led to the opening of two exclusive Zegna boutiques in Athens and that of another four points of sale (“attica” department stores and in the Athens International Airport).

The FF Group distributes in Greece, from the beginning of 2010, the Samsonite bags and accessories, opening in 2013 the first Samsonite mono-brand store in Thessaloniki and in May 2015 the second one. Moreover, the FF Group distributes the products of Technogym, the world’s leading international supplier of products, services and solutions in the Wellness and Fitness fields. Technogym was the official supplier for the last 5 editions of the Olympic Games: Sydney 2000, Athens 2004, Turin 2006, Beijing 2008 and London 2012.

In 2013 the FF Group opened the biggest Nike store in Europe, which is now located in Glyfada, a southern suburb of Athens. At the same time, the FF Group starts the strategic development of its own multi brand concept stores Collective and Kix.

In 2015 the FF Group opened one exclusive Zegna boutique in the center of Thessaloniki.