The FF Group has presence in wholesale and retail as the sole importer and distributor of branded apparel.

Placing emphasis in the fashion element, the FF Group handles each brand as a distinct entity, ensuring that each brand’s DNA and philosophy is brought forward. From buying procedures, to retail and wholesale operations, from consumer care, to marketing and communications, the FF Group employs an unparalleled team of experts that work closely to secure the successful placement of each fashion brand to the markets in which it is distributed.

With insightful strategic thinking, deep knowledge and understanding of the specificities of each market the FF Group team is bound to work restlessly to ensure the successful course of each brand in its portfolio in the market in which it is distributed. Whether for a wholesale account only, or for a more complex case that involves retail operations and a complete marketing and communication plan, the FF Group is placed among the most hi-profile distributors in Greece and the Balkans.

Namely, the FF Group operations in the wholesale/ retail sector expand to the sportswear section, as it distributes exclusively the brand Nike in Romania and Bulgaria. 

At the same time, the FF Group has started the strategic development of its own multi-brand concept stores Collective and Sport Loft. Collective Stores are multi brand stores, offering a wide range of the most famous fashion brands and a unique shopping experience. The Collective family has already 4 stores in Athens (Kolonaki, Psychiko, Ν. Erithrea, Glyfada). At the same time, Collective stores are located in Larissa, Patras, Kalamata, Myconos. FF Group recently presented its new concept store, Collective Underwear, with two stores in Glyfada and Thessaloniki. Sport Loft is a multi-brand specialized sports equipment store, that offers separate sections devoted to running, basketball, football and training, with the top technical shoes, clothes and accessories. Both Collective and Sport Loft have online shops.