Links of London is the iconic international jewellery brand that captures London’s wit, spirit and heart. As one of our most coveted jewellery brands, Links of London has continued to captivate customers with striking jewellery collections, statement watches and a selection of exquisite gifts.

Ever since our playful but stylish fish cufflinks first made a splash way back in 1990, Links of London has been the goto accessible luxury British jewellery brand for discerning women and men of all ages.

Today, the Links of London story continues, with beautifully crafted jewellery, watches and accessories, each showcased with engaging stories, and elegantly presented to delight our customers around the world.
We continue to strive to be authentic and true to our design ethos by creating timeless pieces with a distinctive twist delivering that certain something out of the ordinary. Craftsmanship continues to be a core element of our brand’s DNA and we continue to see it as a time- honored art, truly grounded in appreciation of detail.

The future will see further new product launches and diversification, charging the brand with a renewed freshness whilst offering beautiful contemporary pieces that draw inspiration from Britain’s vibrant and dynamic landscape. The Links of London 2018 collections reinforce the brand’s reputation for being a leader in both watches and jewellery for men and women and will fuel further significant growth for Links of London internationally.

Links of London continues to expand its distribution with particular attention on the UK. Links of London has presence in Europe, the Far East and the Americas.