Links of London is the iconic international jewellery brand that captures London’s wit, spirit and heart. As one of our most coveted jewellery brands, Links of London has continued to captivate customers with striking jewellery collections, statement watches and a selection of exquisite gifts.

Since its launch in 1990, imaginative design, uncompromised craftsmanship and the use of the finest materials have remained integral to each new collection, ensuring that each piece remains a timeless contemporary classic.
Today, the in-house design team leads the brand through the next stage of growth and evolution, through the product development of successful iconic collections, including Sweetie and Friendship.
The future will see further new product launches and diversification, charging the brand with a renewed freshness whilst offering beautiful contemporary pieces that draw inspiration from London’s vibrant and dynamic landscape. In 2015, Links of London presented the Timeless Collection; an awarded collection that marks the passage of 25 years since the creation of the brand.

In addition, the Links of London 2016 collections reinforce the brand’s reputation for being a leader in both watches and jewellery for men and women and will no doubt fuel further significant growth for Links of London watches internationally.
The introduction of the Swiss Made Driver Dashboard timepiece into this motor-inspired collection has speedily become Links of London’s most powerful design to date. The new Driver Dashboard model takes a centre stage along with a number of other distinctive Swiss made launches, including Driver, Brompton and Regent Collections, signaling the continued growth and strength of its timepiece offering.
With a view to further development in the field of men’s and women’s watches, Links of London announced in December 2015, the operation of its first stand-alone shop, in Regent Street, London, exclusively for watches.

Alongside this, Links of London continues to expand its distribution with particular attention on the UK. Links of London has over 130 points of sale respectively in locations such as Europe, the Far East and the Americas. Moreover, Links of London has opened a new store in Haitang Bay, Hainan Island, China, among other prestigious brands.