Links of London is the iconic international jewellery brand that captures London’s wit, spirit and heart. As one of our most coveted jewellery brands, Links of London has continued to captivate customers with striking jewellery collections, statement watches and a selection of exquisite gifts.

Since its launch in 1990, imaginative design, uncompromised craftsmanship and the use of the finest materials have remained integral to each new collection, ensuring that each piece remains a timeless contemporary classic.

Today, the in-house design team leads the brand through the next stage of growth and evolution, with a focus on product development with inspiring new collections, including amongst others Kindred Soul and Aurora, alongside the successful iconic Sweetie and Friendship Collections. The future will see further new product launches and diversification, charging the brand with a renewed freshness whilst offering beautiful contemporary pieces that draw inspiration from London’s vibrant and dynamic landscape.

In addition, Links of London is launching exciting new Swiss Made watch collections such as the Driver (digital), Brompton, Regent, Kindred Soul and Windermere ranges, signaling the continued growth and strength of its timepiece offering. The brand has plans to grow its watch offer, for both men and women, even further over the next few years.

Alongside this, Links of London continues to expand its distribution with particular attention on the UK. Links of London has over 100 points of sale respectively in locations such as Europe, the Far East and the Americas. Moreover, Links of London has opened a new store in Haitang Bay, Hainan Island, China, among other prestigious brands.