The launch of Folli Follie in the very demanding Greek jewellery market was followed by an unprecedented success that convinced the owners to steer the brand towards additional categories of fashion accessories and led the way towards the brand’s international expansion through strategic shop locations. In Japan and China, Folli Follie has over 70 and 250 points of sale respectively, whereas overall the brand has presence in the most fashionable streets of the world’s major cosmopolitan cities: London (Oxford Street, Regent Street), Hong Kong (Central district), New York (Madison Avenue), Dubai, Athens, Beijing, Seoul, Honolulu and Macau.
Apart from the flagship stores in strategic locations, Folli Follie products are also sold through stand-alone shops and shop-in-shop in famous department stores, such as Isetan and Takashimaya in Japan, Lotte and Hyundai in Korea, El Corte Ingles in Spain. Folli Follie has a direct control of its international distribution network by vertically integrating its operations from production to retail. As a result, it has established a direct line of communication with its customers having adopted the required flexibility to respond to their changing demands.
In addition, Folli Follie has a strong presence in the travel retail market with points of sale in numerous airports duty free shops around the world, such as Beijing, Hong Kong, Seoul, Athens, Vancouver, Taipei, Hawaii and Guam among others, whereas Folli Follie products are also available in-flight in major international airlines, such as, Cathay Pacific, Air China, China Eastern,Qantas, China Airlines, EVA Airlines, ANA Airlines, Korean Airlines, Qatar Airways, United Airlines etc. Folli Follie opened in 2014 a flagship store in Haitang Bay, Hainan Island, China, the world’s largest duty free shopping centre.
Folli Follie established itself as a true pioneer in the market when it introduced, amongst its first collections unique jewellery creations made of silver combined with murano glass and later on complete jewellery collections made of stainless steel in silver or gold colour combined with diamonds - a trend followed by many others.
Depending on the materials used (sterling silver, stainless steel, precious and semi-precious stones) and in a wide price range covering all needs, the company offers an unrivaled assortment of designs for the creation of a unique style.
The fact that nowadays, ladies watches are no longer considered as simple time pieces or expensive jewels, but everyday fashion accessories, to be mixed and matched, contributed to the development and estab¬lishment of Folli Follie watches in the field of fashion. Thanks to their trendy design, their high quality, and unmatched offer in styles, the watches of the Ceramic Collection, the Leather Collection, the Jewellery Watches, and specifically the Heart4Heart, Watchalicious and Santorini Flowers Watches are amongst the few that have been embellishing female wrists worldwide. Folli Follie has also introduced Swiss Made watch collections, such as Romance, Grace, Aegean Breeze, Classy Elements, Obsession and Santorini Flower.
In addition to its jewellery and watches lines, Folli Follie offers comprehensive assortments in fashion accessories, such as handbags, wallets, small leather goods, belts, pashminas and sunglasses. The exclusively designed pieces add breadth to the company’s identity and are now globally recognized amongst accessories brands.
The Folli Follie team of designers works restlessly in taking iconic motifs and translating them into unique designs that go through the entire Folli Follie product range, always with impeccable style. The iconic motif approach is yet another aspect that demonstrates the insightful process of the Folli Follie design teams. Over the past few years, the Folli Follie consumer follows the exciting journey of the iconic motifs such as Heart4Heart and Santorini Flower, from a statement necklace translated into an exciting watches collection, into a complete jewellery line with many distinct offerings and into unique bags and purses.
All Folli Follie jewellery, watches and accessories lines complement each other, offer¬ing a “full fashion concept” and providing at the same time a contemporary, alterna¬tive and fresh experience to customers over the world.
Folli Follie’s jewellery, accessories and watches collections are presented through¬out the year, addressing the ever-changing lifestyle of the fashion addicts. The com¬pany’s experienced design team consists amongst other of Italian, Swiss, British and Greek top designers, who work together for the presentation of complete jewellery, watches and accessories collections. The collections’ highlight is the premium Kk Collection, which includes unique and limited edition jewellery and accessories pieces, inspired and supervised by Mrs. Ketty Koutsolioutsos, co-founder of Folli Follie.
Furthermore, the emphasis given to the unique design does not stop at the product itself but extends into all Folli Follie visible associations and image of the company, such as: shop layout, décor, window display, product presentation, furniture, packag¬ing, promotional material and of course integrated communication strategy. In other words, the company’s artistic team in collaboration with the Branding, Marketing and Public Re-lations Department strive to create a “Folli Follie world”, which ensures a consistent, characteristic brand image amongst all Folli Follie shops and products, immediately recognizable by the global consumer.