What makes a young perfumer leave his country to set out on his own in London? What makes him create the first non-toxic mascara then sell it so all could afford it? A hunger to find new boundaries and a need tore-invent himself. This is what happened to Eugene Rimmel.

When Eugene Rimmel and his father set up the House of Rimmel in 1834 and completely transformed the cosmetics industry. They pioneered hygiene products and made Rimmel the dictionary definition of mascara across the world. 

Today Rimmel continues to offer innovative, must-have products that uniquely deliver the electric beauty looks and lifestyle of today’s London. Rimmel believes in fashion without rules and values every individual interpretation of beauty. Delivers wearable and on trend looks at a superior value for money.