Word of Max Factor’s expertise quickly spread and he was soon working with Hollywood’s leading film stars creating the signature looks of the era’s most famous icons such as Marilyn Monroe, Ava Gardner and Marlene Dietrich.But his passion didn't stop with celebrities; Max Factor believed glamour should be within reach of all women. So he began making innovative products that everyday women could transform themselves with. He created the first mascara wand, the first foundation, and coined the term "make-up". This dedication to helping all women realise their glamour potential is something that endures at Max Factor today.
Because in Max Factor we believe, that…Glamour is not something you're born with, it's something you create!