The FF Group in the context of its continuous strategic development, has extended its activities in the Beauty & Cosmetics sector, through the exclusive retail distribution in the Greek market of the Shiseido Group (Shiseido, Dolce&Gabbana Make up, Skincare & Fragrances) & COTY(Gucci, Boss, Escada, Max Factor, Bourjois, Rimmel etc). 

The Group also extended its collaboration with COTY, acquiring the representation and distribution of the renowned brands Lancaster, Burberry, Calvin Klein, Chloe, Davidoff, Joop, Marc Jabobs, Bottega Veneta, Miu Miu, Balenciaga, Tiffany & Co and others in the Greek market.

FF Group, together with the acquisition of Heaven on Earth, the beauty and lifestyle boutique, acquired the exclusive wholesale distribution of Molton Brown in Greece and Cyprus. Also, available at Heaven on Earth are the following niche brands: Memo Paris, Balmain, Dr. Sturm, Neom, Omorovicza, Dr. Vranjes etc.