In 2012, the FF Group continued its strategic development, with the extension of its activities via another dynamic distribution channel of famous brands and created a new business function, Beauty & Cosmetics.

More specifically, the FF Group undertook the exclusive distribution and representation of Procter & Gamble Prestige perfumes in Greece for the following brands: Dolce&Gabbana,  Gucci, Hugo Boss, Escada, Lacoste,Christina Aguilera, and also the Dolce&Gabbana Make- Up Collection.

The FF Group, together with the acquisition of Heaven on Earth, the beauty and lifestyle boutique, acquired the exclusive wholesale distribution in Greece of brands such as Molton Brown, Annick Goutal and Lip Smackers, amongst others.

In 2015 the FF Group undertook the exclusive representation and distribution of Shiseido products in Greece and Cyprus. This new cooperation marks an important addition to our existent prortfolio for our Beauty & Cosmetics activity into skincare, and stands for a strong commitment to further development and internationalize this division outside the Greek core market.