The FF Group designs, produces and distributes on a global level its two own brands: Folli Follie and  Links of London. The Group has a dynamic presence in the retail and wholesale sector within Greece and Europe. The Group also maintains a leading presence in the field of department stores, with Factory Outlet. At the same time, the Group develops its own multi brand concept stores Collective and Sport Loft. The FF Group has presence in the Beauty & Cosmetics sector, through Heaven on Earth, the beauty and lifestyle boutique. Among others, at Heaven on Earth there are available the following niche brands: Memo Paris, Balmain, Dr. Sturm, Neom, Omorovicza, Dr. Vranjes etc.